Brazil 2026 · Candidates · SP

Marina Helou

Federal deputy candidate, PSB, number 4044, São Paulo. Registered as Marina Medeiros Helou, coalition “Partido Isolado”.

Ads from 24 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,445

ads on 1 page

R$437.1K

reported spend, range R$340.2–534.1K

~35.5M

impressions delivered

52%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2026
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785 of 1,445 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
41%
Security and rule of law
28%
Education
23%
Health
17%
Corruption and governance
12%
Infrastructure
11%
Social protection
8.3%
Rallies and events
7.0%

Share of the 1,132 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.5%
Ask for a vote
32%
Instagram only
48%
Ran without disclaimer
0
Removed by Meta
2

Attack targets: Estado de São Paulo (18), Governo Tarcísio (11), Governador Tarcísio (8), Tarcísio (6), Luciana Nunes Freire (2).

Pages

Page nameAdsSpend
Marina Helou1,445R$437.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marina Helou: Meta ads before Brazil’s 2026 election · Vipima