Brazil 2026 · Candidates · SP

Mariana Calsa

State deputy candidate, PSB, number 40777, São Paulo. Registered as Mariana Silva Calsa, coalition “Partido Isolado”.

Ads from 7 February 2025 to 24 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

267

ads on 1 page

R$32.2K

reported spend, range R$18.6–45.8K

~3.3M

impressions delivered

68%

of ads in the under-R$100 bracket

Ads launched by month

Feb
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Augcampaign
Sep

18 of 267 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
58%
Education
53%
Health
21%
Corruption and governance
18%
Jobs and youth
12%
Security and rule of law
12%
Social protection
7.0%
Infrastructure
5.8%

Share of the 243 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
13%
Ask for a vote
14%
Instagram only
63%
Ran without disclaimer
2
Removed by Meta
0

Pages

Page nameAdsSpend
Mariana Calsa267R$32.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Mariana Calsa: Meta ads before Brazil’s 2026 election · Vipima