Brazil 2026 · Candidates · SP

Marcia do PL

State deputy candidate, PL, number 22211, São Paulo. Registered as Marcia Eliza da Silva, coalition “Partido Isolado”.

Ads from 18 August 2025 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

736

ads on 1 page

R$75K

reported spend, range R$38.2–111.9K

~11.9M

impressions delivered

83%

of ads in the under-R$100 bracket

Ads launched by month

Aug
Sep
Nov
Dec
Apr
May
Jun
Jul
Augcampaign
Sep

470 of 736 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
82%
Rallies and events
8.9%
Corruption and governance
8.6%
Economy and cost of living
7.8%
Infrastructure
6.3%
Electoral process
4.1%
Other
2.6%
Health
1.5%

Share of the 616 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
10%
Ask for a vote
15%
Instagram only
2.0%
Ran without disclaimer
3
Removed by Meta
0

Attack targets: Prefeitura (27), PT (10), @geraldoalckmin_ (6).

Pages

Page nameAdsSpend
Márcia do PL736R$75K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcia do PL: Meta ads before Brazil’s 2026 election · Vipima