Brazil 2026 · Candidates · SP

Marcelo Silva

Federal deputy candidate, PP, number 1119, São Paulo. Registered as Marcelo Duchovni Silva, coalition “Federação”.

Ads from 17 June 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

439

ads on 2 pages

R$61.2K

reported spend, range R$38.9–83.6K

~20.7M

impressions delivered

67%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

190 of 439 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
34%
Corruption and governance
19%
Rallies and events
15%
Economy and cost of living
14%
Security and rule of law
14%
Infrastructure
13%
Education
7.8%
Other
6.6%

Share of the 348 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
31%
Ask for a vote
18%
Instagram only
16%
Ran without disclaimer
5
Removed by Meta
0

Attack targets: Governo (11), PT (6), Lula (6), O Governo (5), Gilmar Mendes (4).

Pages

Page nameAdsSpend
Marcelo Silva438R$61.2K
Marcelo Silva1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Silva: Meta ads before Brazil’s 2026 election · Vipima