Brazil 2026 · Candidates · SP

Marcelo Faro

State deputy candidate, NOVO, number 30066, São Paulo. Registered as Marcelo Faro, coalition “Partido Isolado”.

Ads from 25 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

147

ads on 1 page

R$9.5K

reported spend, range R$2.2–16.8K

~1.7M

impressions delivered

86%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Apr
May
Jun
Jul
Aug
Oct
Dec
Jan 2026
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

44 of 147 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
53%
Corruption and governance
35%
Economy and cost of living
33%
Education
24%
Jobs and youth
12%
Infrastructure
7.4%
Security and rule of law
7.4%
Other
3.2%

Share of the 95 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
11%
Ask for a vote
62%
Instagram only
8.8%
Ran without disclaimer
25
Removed by Meta
0

Attack targets: PT (2), Gestão Atual (1), Governo e do Congresso (1).

Pages

Page nameAdsSpend
Marcelo Faro147R$9.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Faro: Meta ads before Brazil’s 2026 election · Vipima