Brazil 2026 · Candidates · SP

Marcello Barbosa

State deputy candidate, REPUBLICANOS, number 10522, São Paulo. Registered as Marcelo Barbosa da Silva, coalition “Partido Isolado”.

Ads from 10 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

2,414

ads on 1 page

R$208K

reported spend, range R$86.5–329.5K

~28.3M

impressions delivered

81%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

1,171 of 2,414 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
56%
Infrastructure
18%
Rallies and events
12%
Other
11%
Health
9.0%
Jobs and youth
8.6%
Education
6.4%
Security and rule of law
4.5%

Share of the 2,215 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.2%
Ask for a vote
14%
Instagram only
52%
Ran without disclaimer
1
Removed by Meta
3

Attack targets: Forasteiro (4).

Pages

Page nameAdsSpend
Marcello Barbosa2,414R$208K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcello Barbosa: Meta ads before Brazil’s 2026 election · Vipima