Brazil 2026 · Candidates · SP

Marcela Gomes

State deputy candidate, NOVO, number 30330, São Paulo. Registered as Marcela Gomes Ferreira, coalition “Partido Isolado”.

Ads from 24 June 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

65

ads on 3 pages

R$3.7K

reported spend, range R$500–R$6.9K

~372.5K

impressions delivered

94%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Nov
Dec
Mar
May
Sep

7 of 65 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
61%
Corruption and governance
23%
Security and rule of law
21%
Rallies and events
5.3%
Health
3.5%

Share of the 57 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
23%
Ask for a vote
16%
Instagram only
0.0%
Ran without disclaimer
8
Removed by Meta
0

Attack targets: Flávio Dino (3), Suprema Corte (3).

Pages

Page nameAdsSpend
Marcela Gomes 3033058R$3.2K
Marcela Gomes6R$497
Marcela Gomes1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcela Gomes: Meta ads before Brazil’s 2026 election · Vipima