Brazil 2026 · Candidates · SP

Malu Fernandes

State deputy candidate, PL, number 22010, São Paulo. Registered as Maria Luiza Fernandes, coalition “Partido Isolado”.

Ads from 17 April 2026 to 11 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

711

ads on 1 page

R$110.5K

reported spend, range R$70.3–150.7K

~12.4M

impressions delivered

74%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Jun
Jul
Augcampaign
Sep

622 of 711 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Health
44%
Candidate profile
27%
Security and rule of law
19%
Education
18%
Social protection
10%
Jobs and youth
8.8%
Other
6.3%
Infrastructure
2.5%

Share of the 590 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.2%
Ask for a vote
2.2%
Instagram only
43%
Ran without disclaimer
0
Removed by Meta
26

Attack targets: Político do Atraso (1).

Pages

Page nameAdsSpend
Malu Fernandes711R$110.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Malu Fernandes: Meta ads before Brazil’s 2026 election · Vipima