Brazil 2026 · Candidates · SP

Major Vitor Santos

Federal deputy candidate, PL, number 2250, São Paulo. Registered as Vitor Leonardo Santos Varcilio, coalition “Partido Isolado”.

Ads from 10 March 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

4,553

ads on 2 pages

R$375.4K

reported spend, range R$144.3–606.5K

~32.3M

impressions delivered

92%

of ads in the under-R$100 bracket

Ads launched by month

Mar
May
Jun
Jul
Nov
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

2,115 of 4,553 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
81%
Jobs and youth
9.0%
Security and rule of law
6.8%
Education
5.9%
Corruption and governance
4.9%
Social protection
2.7%
Economy and cost of living
2.5%
Electoral process
1.0%

Share of the 3,679 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
12%
Ask for a vote
11%
Instagram only
11%
Ran without disclaimer
1
Removed by Meta
3

Attack targets: Lula (198), Governo Lula (62), A Esquerda e o Governo Lula (18), Janja (13), Esquerda (10).

Pages

Page nameAdsSpend
Major Vitor Santos4,552R$375.4K
Vitor Santos1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Major Vitor Santos: Meta ads before Brazil’s 2026 election · Vipima