Brazil 2026 · Candidates · ES

Lyza Herzog

State deputy candidate, PSDB, number 45000, Espírito Santo. Registered as Lyza Kely de Oliveira, coalition “Federação”.

Ads from 19 August 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,278

ads on 1 page

R$79.1K

reported spend, range R$15.8–142.3K

~5.4M

impressions delivered

91%

of ads in the under-R$100 bracket

Ads launched by month

Augcampaign
Sep

0 of 1,278 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
79%
Infrastructure
15%
Electoral process
8.1%
Social protection
6.8%
Rallies and events
6.4%
Education
5.4%
Other
2.8%
Health
0.3%

Share of the 1,081 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.0%
Ask for a vote
15%
Instagram only
47%
Ran without disclaimer
1
Removed by Meta
0

Pages

Page nameAdsSpend
Lyza Herzog - Dep. Estadual 450001,278R$79.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Lyza Herzog: Meta ads before Brazil’s 2026 election · Vipima