Brazil 2026 · Candidates · SP

Luna Zarattini

Federal deputy candidate, PT, number 1302, São Paulo. Registered as Luna Zarattini Brandão, coalition “Federação”.

Ads from 28 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

2,422

ads on 1 page

R$444.8K

reported spend, range R$315.3–574.3K

~45M

impressions delivered

52%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
May
Jun
Nov
Dec
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

571 of 2,422 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
54%
Infrastructure
35%
Security and rule of law
14%
Economy and cost of living
13%
Social protection
13%
Corruption and governance
12%
Electoral process
12%
Education
10%

Share of the 2,307 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
38%
Ask for a vote
50%
Instagram only
43%
Ran without disclaimer
0
Removed by Meta
1

Attack targets: Tarcísio (117), Extrema-Direita (80), Criminosos do 8 de Janeiro (69), Tarcísio de Freitas (39), Bolsonaristas (38).

Pages

Page nameAdsSpend
Luna Zarattini2,422R$444.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Luna Zarattini: Meta ads before Brazil’s 2026 election · Vipima