Brazil 2026 · Candidates · SP

Lucas Pocay

State deputy candidate, PSD, number 55755, São Paulo. Registered as Lucas Pocay Alves da Silva, coalition “Partido Isolado”.

Ads from 25 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,376

ads on 1 page

R$104.1K

reported spend, range R$36–172.2K

~42.9M

impressions delivered

85%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
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Jan 2026
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Augcampaign
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1,098 of 1,376 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
53%
Infrastructure
15%
Other
13%
Health
6.1%
Jobs and youth
5.6%
Social protection
5.5%
Security and rule of law
4.4%
Rallies and events
4.3%

Share of the 1,150 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
4.3%
Ask for a vote
6.5%
Instagram only
53%
Ran without disclaimer
1
Removed by Meta
2

Attack targets: A Atual Gestão (5), Atual Gestão (2), Prefeito Tiktoker de Sorocaba (2), Governo (2), Deputados (1).

Pages

Page nameAdsSpend
Lucas Pocay1,376R$104.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Lucas Pocay: Meta ads before Brazil’s 2026 election · Vipima