Brazil 2026 · Candidates · SP

Léo Novais

State deputy candidate, PL, number 22150, São Paulo. Registered as Leonel Augusto de Novais Filho, coalition “Partido Isolado”.

Ads from 13 July 2026 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

53

ads on 1 page

R$7.7K

reported spend, range R$4.9–10.5K

~724.8K

impressions delivered

70%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Augcampaign
Sep

4 of 53 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
61%
Health
25%
Security and rule of law
14%
Infrastructure
7.8%
Economy and cost of living
7.8%
Social protection
5.9%
Electoral process
3.9%
Jobs and youth
2.0%

Share of the 51 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
29%
Ask for a vote
3.9%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Poder Público (3), PT (1).

Pages

Page nameAdsSpend
Vereador Léo Novais53R$7.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Léo Novais: Meta ads before Brazil’s 2026 election · Vipima