Brazil 2026 · Candidates · SP

João Paulo Rillo

State deputy candidate, PT, number 13622, São Paulo. Registered as Joao Paulo Rillo, coalition “Federação”.

Ads from 5 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

158

ads on 1 page

R$46.1K

reported spend, range R$36.4–55.7K

~3.3M

impressions delivered

60%

of ads in the under-R$100 bracket

Ads launched by month

Feb
Mar
Apr
May
Jul
Aug
Oct
Nov
Jan 2026
Feb
Mar
May
Jun
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Augcampaign
Sep

92 of 158 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
40%
Corruption and governance
31%
Jobs and youth
18%
Security and rule of law
17%
Education
15%
Rallies and events
15%
Infrastructure
13%
Economy and cost of living
8.7%

Share of the 150 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
39%
Ask for a vote
14%
Instagram only
28%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Comandante do 9º Baep (11), Eduardo Bolsonaro (8), Dono de Uma Empresa Terceirizada (5), Ultra Direita (5), Mario Weber (3).

Pages

Page nameAdsSpend
João Paulo Rillo158R$46.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

João Paulo Rillo: Meta ads before Brazil’s 2026 election · Vipima