Brazil 2026 · Candidates · SP

João Paulo

State deputy candidate, PL, number 22345, São Paulo. Registered as João Paulo de Souza, coalition “Partido Isolado”.

Ads from 29 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

3,360

ads on 3 pages

R$238.3K

reported spend, range R$70.2–406.4K

~14.6M

impressions delivered

90%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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Augcampaign
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93 of 3,360 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
89%
Electoral process
32%
Health
23%
Infrastructure
16%
Education
8.5%
Rallies and events
1.9%
Security and rule of law
0.6%
Other
0.4%

Share of the 2,839 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.0%
Ask for a vote
44%
Instagram only
0.1%
Ran without disclaimer
0
Removed by Meta
0

Pages

Page nameAdsSpend
João Paulo3,293R$216K
João Paulo de Souza55R$14.8K
PL em Movimento12R$7.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

João Paulo: Meta ads before Brazil’s 2026 election · Vipima