Brazil 2026 · Candidates · SP

Guti

Federal deputy candidate, PSD, number 5522, São Paulo. Registered as Gustavo Henric Costa, coalition “Partido Isolado”.

Ads from 30 December 2024 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

856

ads on 1 page

R$237.1K

reported spend, range R$183.7–290.5K

~32.4M

impressions delivered

53%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
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Jan 2026
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321 of 856 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
52%
Health
20%
Security and rule of law
15%
Economy and cost of living
14%
Education
12%
Jobs and youth
10%
Infrastructure
7.3%
Corruption and governance
5.2%

Share of the 725 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.1%
Ask for a vote
12%
Instagram only
37%
Ran without disclaimer
7
Removed by Meta
0

Attack targets: Prefeitura (5), O Governo (5), Congresso (4), Lucas (4), Alencar Santana (3).

Pages

Page nameAdsSpend
Guti856R$237.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Guti: Meta ads before Brazil’s 2026 election · Vipima