Brazil 2026 · Candidates · PR

Guilherme Kilter

Federal deputy candidate, NOVO, number 3030, Paraná. Registered as Guilherme Ferreira Kilter Lira, coalition “Partido Isolado”.

Ads from 28 May 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

400

ads on 1 page

R$252.9K

reported spend, range R$211.9–293.9K

~15.3M

impressions delivered

61%

of ads in the under-R$100 bracket

Ads launched by month

May
Jul
Aug
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

322 of 400 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
44%
Corruption and governance
32%
Infrastructure
12%
Education
4.5%
Security and rule of law
3.4%
Other
2.8%
Rallies and events
2.8%
Electoral process
2.0%

Share of the 358 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
28%
Ask for a vote
6.7%
Instagram only
35%
Ran without disclaimer
1
Removed by Meta
3

Attack targets: Renato Freitas (44), Deputado do PT (12), Renato Freitas (deputado do PT) (8), Janja (7), A Esquerda (5).

Pages

Page nameAdsSpend
Guilherme Kilter400R$252.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Guilherme Kilter: Meta ads before Brazil’s 2026 election · Vipima