Brazil 2026 · Candidates · SP

Guilherme Derrite

Senator candidate, PP, number 111, São Paulo. Registered as Guilherme Muraro Derrite, coalition “Coragem Para Seguir Avançando”.

Ads from 6 November 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

513

ads on 1 page

R$1.6M

reported spend, range R$1.5–1.8M

~147.1M

impressions delivered

5.3%

of ads in the under-R$100 bracket

Ads launched by month

Nov

Dec

Feb

Mar

Apr

May

Jun

Jul

Augcampaign

Sep

99 of 513 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law

80%

Candidate profile

60%

Rallies and events

11%

Agriculture and food

4.7%

Other

3.7%

Corruption and governance

1.8%

Economy and cost of living

1.6%

Electoral process

1.4%

Share of the 493 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent

5.9%

Ask for a vote

60%

Instagram only

99%

Ran without disclaimer

Removed by Meta

Attack targets: PT (10), STF (4), Governo Lula (3), Haddad (2), Lula (2).

Pages

Page name	Ads	Spend
Guilherme Derrite	513	R$1.6M

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.