Brazil 2026 · Candidates · SP

Guerli Herzog

State deputy candidate, PL, number 22042, São Paulo. Registered as Guerli Josieli Herzog Ferreira, coalition “Partido Isolado”.

Ads from 28 April 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

91

ads on 1 page

R$8.8K

reported spend, range R$4.3–13.3K

~2.4M

impressions delivered

77%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Jun
Sep

5 of 91 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
38%
Jobs and youth
22%
Education
14%
Health
14%
Social protection
14%
Other
13%
Electoral process
8.1%
Security and rule of law
8.1%

Share of the 86 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.3%
Ask for a vote
14%
Instagram only
2.2%
Ran without disclaimer
2
Removed by Meta
0

Pages

Page nameAdsSpend
Guerli Herzog91R$8.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Guerli Herzog: Meta ads before Brazil’s 2026 election · Vipima