Brazil 2026 · Candidates · SP

Gerson Pires

State deputy candidate, NOVO, number 30111, São Paulo. Registered as Gerson dos Santos Pires, coalition “Partido Isolado”.

Ads from 2 October 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

458

ads on 1 page

R$400.2K

reported spend, range R$349.3–451K

~33.6M

impressions delivered

43%

of ads in the under-R$100 bracket

Ads launched by month

Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

239 of 458 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
45%
Candidate profile
44%
Economy and cost of living
27%
Corruption and governance
16%
Jobs and youth
5.4%
Other
4.6%
Infrastructure
4.3%
Education
3.0%

Share of the 372 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
40%
Ask for a vote
38%
Instagram only
50%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lula (19), PT (11), Usp (10), Moraes (8), STF (7).

Pages

Page nameAdsSpend
Gerson Pires458R$400.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Gerson Pires: Meta ads before Brazil’s 2026 election · Vipima