Brazil 2026 · Candidates · SP
Fernando Haddad
Governor candidate, PT, number 13, São Paulo. Registered as Fernando Haddad, coalition “Desperta São Paulo”.
Ads from 8 August 2026 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL
338
ads on 1 page
R$1.6M
reported spend, range R$1.4–1.8M
~127.2M
impressions delivered
13%
of ads in the under-R$100 bracket
Ads launched by month
Augcampaign
Sep
0 of 338 ads launched before the campaign opened on 16 August 2026.
What the ads were about
Candidate profile
42%
Security and rule of law
26%
Education
22%
Economy and cost of living
16%
Social protection
6.3%
Health
6.0%
Jobs and youth
4.4%
Infrastructure
3.5%
Share of the 315 classified text ads; an ad can carry up to three topics.
Tone and appeals
Attack an opponent
0.0%
Ask for a vote
58%
Instagram only
0.6%
Ran without disclaimer
0
Removed by Meta
0
Pages
| Page name | Ads | Spend |
|---|---|---|
| Fernando Haddad | 338 | R$1.6M |
Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.