Brazil 2026 · Candidates · SP

Esther Moraes

State deputy candidate, PV, number 43043, São Paulo. Registered as Esther Galina da Silva Branco de Moraes, coalition “Federação”.

Ads from 31 July 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

112

ads on 1 page

R$13.1K

reported spend, range R$7.6–18.7K

~3M

impressions delivered

58%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Aug
Sep
Oct
Nov
Mar
Apr
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Jul
Augcampaign
Sep

42 of 112 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
57%
Health
52%
Education
52%
Other
10%
Social protection
8.6%
Security and rule of law
6.7%
Electoral process
5.7%
Jobs and youth
5.7%

Share of the 105 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.8%
Ask for a vote
3.8%
Instagram only
0.9%
Ran without disclaimer
0
Removed by Meta
0

Pages

Page nameAdsSpend
Esther Moraes112R$13.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Esther Moraes: Meta ads before Brazil’s 2026 election · Vipima