Brazil 2026 · Candidates · SP

DR. Marcelo Cruz

Federal deputy candidate, PL, number 2242, São Paulo. Registered as Marcelo Carvalho Cruz, coalition “Partido Isolado”.

Ads from 20 May 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

104

ads on 3 pages

R$122.6K

reported spend, range R$106.7–138.5K

~6.5M

impressions delivered

38%

of ads in the under-R$100 bracket

Ads launched by month

May
Augcampaign
Sep

4 of 104 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
87%
Security and rule of law
37%
Electoral process
11%
Social protection
8.7%
Education
4.3%
Corruption and governance
4.3%
Other
4.3%
Health
4.3%

Share of the 46 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
17%
Ask for a vote
43%
Instagram only
63%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: A Esquerda (5), Governo (1).

Pages

Page nameAdsSpend
Dr Marcello82R$116.7K
Dr Marcello Cruz4R$3.7K
Dr. Marcello Cruz18R$2.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

DR. Marcelo Cruz: Meta ads before Brazil’s 2026 election · Vipima