Brazil 2026 · Candidates · SP

Chell Oliveira

State deputy candidate, PT, number 13333, São Paulo. Registered as Michel Oliveira Rodrigues da Silva, coalition “Federação”.

Ads from 2 September 2025 to 11 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

31

ads on 1 page

R$4.6K

reported spend, range R$3.1–6.2K

~1M

impressions delivered

61%

of ads in the under-R$100 bracket

Ads launched by month

Sep
Feb
Apr
May
Jun
Jul
Augcampaign
Sep

18 of 31 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Health
39%
Candidate profile
36%
Education
25%
Corruption and governance
18%
Infrastructure
14%
Rallies and events
11%
Economy and cost of living
3.6%
Social protection
3.6%

Share of the 28 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
43%
Ask for a vote
3.6%
Instagram only
48%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Ciro Nogueira (2), Saae (2), Estado (1), Poder Público (1), O Prefeito e o Secretário de Saúde (1).

Pages

Page nameAdsSpend
Vereador Chell Oliveira31R$4.6K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Chell Oliveira: Meta ads before Brazil’s 2026 election · Vipima