Brazil 2026 · Candidates · DF

Celina Leão

Governor candidate, PP, number 11, Distrito Federal. Registered as Celina Leao Hizim Ferreira, coalition “Propósito e Ação”.

Ads from 29 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

3,738

ads on 1 page

R$556.2K

reported spend, range R$354.1–758.4K

~64.9M

impressions delivered

73%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
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Jan 2026
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1,339 of 3,738 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
26%
Infrastructure
25%
Health
19%
Social protection
17%
Education
17%
Security and rule of law
15%
Rallies and events
12%
Jobs and youth
9.0%

Share of the 3,619 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
1.9%
Ask for a vote
2.8%
Instagram only
93%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Quem Já Teve Sua Oportunidade e Manchou a Imagem de Brasília; Quem Ainda Nem Provou Que Sabe Fazer (49), PT (14), Governo Federal (2).

Pages

Page nameAdsSpend
Celina Leão3,738R$556.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Celina Leão: Meta ads before Brazil’s 2026 election · Vipima