Brazil 2026 · Candidates · SP

Carlos Zarattini

Federal deputy candidate, PT, number 1370, São Paulo. Registered as Carlos Alberto Rolim Zarattini, coalition “Federação”.

Ads from 8 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,200

ads on 1 page

R$261.2K

reported spend, range R$193.7–328.6K

~37.5M

impressions delivered

57%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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Augcampaign
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597 of 1,200 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
55%
Infrastructure
33%
Corruption and governance
26%
Social protection
17%
Health
7.6%
Economy and cost of living
6.6%
Jobs and youth
6.5%
Education
5.1%

Share of the 1,031 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
13%
Ask for a vote
52%
Instagram only
14%
Ran without disclaimer
2
Removed by Meta
4

Attack targets: Tarcísio de Freitas (26), Tarcísio (25), Bolsonaristas (12), Flávio Bolsonaro (9), Bolsonaro (6).

Pages

Page nameAdsSpend
Carlos Zarattini1,200R$261.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Carlos Zarattini: Meta ads before Brazil’s 2026 election · Vipima