Brazil 2026 · Candidates · DF

Cappelli

Governor candidate, PSB, number 40, Distrito Federal. Registered as Ricardo Garcia Cappelli, coalition “Partido Isolado”.

Ads from 30 July 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

353

ads on 1 page

R$134K

reported spend, range R$107.2–160.7K

~14.6M

impressions delivered

59%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Augcampaign
Sep

6 of 353 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
48%
Health
29%
Corruption and governance
16%
Economy and cost of living
11%
Security and rule of law
10%
Infrastructure
9.6%
Other
6.5%
Jobs and youth
5.9%

Share of the 353 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
31%
Ask for a vote
31%
Instagram only
66%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Governadora (29), GDF (22), Flávio Bolsonaro (5), Atual Governadora (3), A Atual Governadora (2).

Pages

Page nameAdsSpend
Ricardo Cappelli353R$134K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Cappelli: Meta ads before Brazil’s 2026 election · Vipima