Brazil 2026 · Candidates · DF

Arruda

Governor candidate, PSD, number 55, Distrito Federal. Registered as José Roberto Arruda, coalition “Resgatar Brasília”.

Ads from 6 December 2024 to 23 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,510

ads on 1 page

R$353.5K

reported spend, range R$262.6–444.5K

~89.9M

impressions delivered

68%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2025
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Jan 2026
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1,215 of 1,510 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
39%
Infrastructure
23%
Other
15%
Rallies and events
12%
Health
8.2%
Education
7.1%
Corruption and governance
6.5%
Security and rule of law
3.7%

Share of the 1,205 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
18%
Ask for a vote
2.7%
Instagram only
43%
Ran without disclaimer
1
Removed by Meta
1

Attack targets: Governomaster (32), Governo Master (12), GDF (9), Governo (5), BRB (4).

Pages

Page nameAdsSpend
José Roberto Arruda1,510R$353.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Arruda: Meta ads before Brazil’s 2026 election · Vipima