Brazil 2026 · Candidates · RS

Zucco

Governor candidate, PL, number 22, Rio Grande do Sul. Registered as Luciano Lorenzini Zucco, coalition “O Rio Grande PODE Mais”.

Ads from 16 December 2024 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

673

ads on 2 pages

R$773.5K

reported spend, range R$674.9–872.1K

~76.7M

impressions delivered

35%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
Mar
Apr
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Dec
Jan 2026
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Augcampaign
Sep

271 of 673 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
57%
Security and rule of law
16%
Corruption and governance
13%
Other
11%
Electoral process
7.9%
Infrastructure
7.6%
Economy and cost of living
6.7%
Agriculture and food
5.0%

Share of the 656 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
27%
Ask for a vote
22%
Instagram only
10%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: PT (78), Juliana (25), Lula (8), O Governo (4), A Esquerda (4).

Pages

Page nameAdsSpend
Zucco670R$772.9K
Irmãos Zucco pelo RS3R$649

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Zucco: Meta ads before Brazil’s 2026 election · Vipima