Brazil 2026 · Candidates · BR

Zema

President candidate, NOVO, number 30, national ticket. Registered as Romeu Zema Neto, coalition “Partido Isolado”.

Ads from 16 March 2025 to 12 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

26

ads on 3 pages

R$30.1K

reported spend, range R$27.3–32.9K

~1.1M

impressions delivered

27%

of ads in the under-R$100 bracket

Ads launched by month

Mar
Jul
Augcampaign
Sep

2 of 26 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
50%
Rallies and events
46%
Corruption and governance
46%
Economy and cost of living
17%
Security and rule of law
13%
Health
4.2%

Share of the 24 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
58%
Ask for a vote
13%
Instagram only
0.0%
Ran without disclaimer
2
Removed by Meta
0

Attack targets: Alexandre de Moraes (11), Lula (3).

Pages

Page nameAdsSpend
Romeu Zema24R$30K
Zema1R$50
Zema1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Zema: Meta ads before Brazil’s 2026 election · Vipima