Brazil 2026 · Candidates · RJ

William Siri

Governor candidate, PSOL, number 50, Rio de Janeiro. Registered as William Carlos Brum Bispo, coalition “Federação”.

Ads from 14 April 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

231

ads on 1 page

R$60.3K

reported spend, range R$46.1–74.6K

~6.4M

impressions delivered

56%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Sep
Oct
Nov
Mar
Apr
May
Jun
Augcampaign
Sep

50 of 231 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
66%
Infrastructure
18%
Education
14%
Jobs and youth
12%
Security and rule of law
9.0%
Corruption and governance
7.1%
Social protection
5.2%
Electoral process
4.7%

Share of the 211 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
27%
Ask for a vote
30%
Instagram only
16%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Eduardo Paes (7), Paes (7), Extrema Direita (3), Cláudio Castro (2), Os Mesmos Grupos (2).

Pages

Page nameAdsSpend
William Siri231R$60.3K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

William Siri: Meta ads before Brazil’s 2026 election · Vipima