Brazil 2026 · Candidates · GO

Wilder Morais

Governor candidate, PL, number 22, Goiás. Registered as Wilder Pedro de Morais, coalition “Goiás Que Cresce”.

Ads from 28 March 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

5,383

ads on 2 pages

R$1.1M

reported spend, range R$819.6K–R$1.5M

~106.8M

impressions delivered

80%

of ads in the under-R$100 bracket

Ads launched by month

Mar
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Augcampaign
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484 of 5,383 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Health
47%
Security and rule of law
42%
Candidate profile
39%
Education
23%
Economy and cost of living
15%
Jobs and youth
7.3%
Rallies and events
6.4%
Infrastructure
3.8%

Share of the 5,205 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.9%
Ask for a vote
71%
Instagram only
0.2%
Ran without disclaimer
0
Removed by Meta
10

Attack targets: Lula, Moraes e PT (22), PT (9), Ministro Alexandre de Moraes (8).

Pages

Page nameAdsSpend
Wilder Morais5,358R$1.1M
Ana Paula Rezende25R$7.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Wilder Morais: Meta ads before Brazil’s 2026 election · Vipima