Brazil 2026 · Candidates · MT

Wellington Fagundes

Governor candidate, PL, number 22, Mato Grosso. Registered as Wellington Antonio Fagundes, coalition “Coração da Gente”.

Ads from 7 January 2025 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

3,378

ads on 1 page

R$1.1M

reported spend, range R$883.6K–R$1.3M

~91.3M

impressions delivered

57%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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Augcampaign
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967 of 3,378 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
44%
Infrastructure
18%
Jobs and youth
15%
Health
11%
Security and rule of law
10%
Economy and cost of living
7.6%
Education
7.3%
Agriculture and food
7.1%

Share of the 2,647 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
8.5%
Ask for a vote
16%
Instagram only
14%
Ran without disclaimer
0
Removed by Meta
2

Attack targets: Candidato (43), O Atual Governador (27), O Atual Governo (8), Um Candidato Que Já Agrediu Uma Mulher (7), Presidente (6).

Pages

Page nameAdsSpend
Wellington Fagundes3,378R$1.1M

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Wellington Fagundes: Meta ads before Brazil’s 2026 election · Vipima