Brazil 2026 · Candidates · PB

Sargento Neto

State deputy candidate, PL, number 22999, Paraíba. Registered as João Gomes de Souza Neto, coalition “Partido Isolado”.

Ads from 3 June 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

135

ads on 1 page

R$15.2K

reported spend, range R$8.5–21.9K

~3M

impressions delivered

67%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Aug
Sep
Oct
Nov
Mar
May
Jun
Jul
Augcampaign
Sep

73 of 135 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
33%
Security and rule of law
29%
Rallies and events
16%
Corruption and governance
14%
Jobs and youth
12%
Infrastructure
11%
Education
7.7%
Health
6.8%

Share of the 117 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
19%
Ask for a vote
6.8%
Instagram only
6.7%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lula e PT (3), Governo do Estado (3), Governo (1), Cagepa (1), Governador (1).

Pages

Page nameAdsSpend
Sargento Neto135R$15.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Sargento Neto: Meta ads before Brazil’s 2026 election · Vipima