Brazil 2026 · Candidates · BR

Ronaldo Caiado

President candidate, PSD, number 55, national ticket. Registered as Ronaldo Ramos Caiado, coalition “Partido Isolado”.

Ads from 6 August 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,115

ads on 1 page

R$1.1M

reported spend, range R$969.5K–R$1.3M

~189.1M

impressions delivered

42%

of ads in the under-R$100 bracket

Ads launched by month

Aug
Sep
Nov
Dec
Jan 2026
Feb
May
Jun
Jul
Augcampaign
Sep

518 of 1,115 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
53%
Security and rule of law
44%
Economy and cost of living
9.7%
Agriculture and food
5.7%
Education
4.3%
Corruption and governance
4.2%
Jobs and youth
4.0%
Electoral process
3.1%

Share of the 1,012 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
25%
Ask for a vote
5.7%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lula (86), PT (58), Governo Lula (12), Um Governo (12), PT e Lula (10).

Pages

Page nameAdsSpend
Ronaldo Caiado1,115R$1.1M

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Ronaldo Caiado: Meta ads before Brazil’s 2026 election · Vipima