Brazil 2026 · Candidates · MA

Roberto Rocha

Governor candidate, PRTB, number 28, Maranhão. Registered as Roberto Coelho Rocha, coalition “Partido Isolado”.

Ads from 12 January 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

145

ads on 1 page

R$41.2K

reported spend, range R$32.4–50.1K

~10M

impressions delivered

52%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
Apr
Jun
Oct
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

75 of 145 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
60%
Infrastructure
27%
Corruption and governance
18%
Economy and cost of living
17%
Jobs and youth
16%
Security and rule of law
13%
Rallies and events
10%
Electoral process
8.0%

Share of the 88 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
6.8%
Ask for a vote
41%
Instagram only
1.4%
Ran without disclaimer
5
Removed by Meta
0

Attack targets: Márcio Jerry e Rubens Pereira JR. (2), Flávio Dino, Alexandre de Moraes e Cármen Lúcia (1).

Pages

Page nameAdsSpend
Roberto Rocha145R$41.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Roberto Rocha: Meta ads before Brazil’s 2026 election · Vipima