Brazil 2026 · Candidates · MG

Roberta Lopes

State deputy candidate, PL, number 22032, Minas Gerais. Registered as Roberta Lopes Alves, coalition “Partido Isolado”.

Ads from 17 September 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

272

ads on 1 page

R$33.9K

reported spend, range R$19.6–48.2K

~2.8M

impressions delivered

85%

of ads in the under-R$100 bracket

Ads launched by month

Sep
Nov
Jan 2026
Feb
Mar
Jun
Jul
Augcampaign
Sep

111 of 272 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
41%
Rallies and events
26%
Infrastructure
16%
Security and rule of law
13%
Corruption and governance
9.8%
Economy and cost of living
8.2%
Jobs and youth
6.1%
Health
4.9%

Share of the 244 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
18%
Ask for a vote
10%
Instagram only
47%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Gestão Petista (9), Esquerda (7), A Prefeita (5), Prefeita Petista Margarida (5), Eduardo Cunha (4).

Pages

Page nameAdsSpend
Roberta Lopes272R$33.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Roberta Lopes: Meta ads before Brazil’s 2026 election · Vipima