Brazil 2026 · Candidates · PE
Raquel Lyra
Governor candidate, PSD, number 55, Pernambuco. Registered as Raquel Teixeira Lyra Lucena, coalition “Pernambuco de Coração”.
Ads from 24 April 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL
1,030
ads on 1 page
R$2.3M
reported spend, range R$2–2.5M
~159M
impressions delivered
60%
of ads in the under-R$100 bracket
Ads launched by month
Apr
May
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep
809 of 1,030 ads launched before the campaign opened on 16 August 2026.
What the ads were about
Infrastructure
60%
Health
26%
Security and rule of law
18%
Candidate profile
14%
Education
11%
Social protection
6.8%
Jobs and youth
4.8%
Other
2.7%
Share of the 946 classified text ads; an ad can carry up to three topics.
Tone and appeals
Attack an opponent
0.5%
Ask for a vote
0.7%
Instagram only
66%
Ran without disclaimer
1
Removed by Meta
4
Pages
| Page name | Ads | Spend |
|---|---|---|
| Raquel Lyra | 1,030 | R$2.3M |
Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.