Brazil 2026 · Candidates · RJ

Prof. João Lucas

State deputy candidate, SOLIDARIEDADE, number 77456, Rio de Janeiro. Registered as Joao Lucas Maciel de Lima, coalition “Federação”.

Ads from 13 June 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

740

ads on 2 pages

R$56.4K

reported spend, range R$19.4–93.5K

~3.8M

impressions delivered

87%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Oct
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

69 of 740 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
97%
Education
67%
Social protection
56%
Health
36%
Infrastructure
1.2%
Security and rule of law
0.5%
Other
0.1%
Jobs and youth
0.1%

Share of the 734 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
28%
Ask for a vote
0.3%
Instagram only
49%
Ran without disclaimer
2
Removed by Meta
0

Attack targets: Políticos (206).

Pages

Page nameAdsSpend
Prof João Lucas 714R$55K
João Lucas26R$1.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Prof. João Lucas: Meta ads before Brazil’s 2026 election · Vipima