Brazil 2026 · Candidates · TO

Paulo Mourão

Senator candidate, PT, number 133, Tocantins. Registered as Paulo Sardinha Mourao, coalition “Pra Frente Tocantins”.

Ads from 16 September 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,657

ads on 1 page

R$118K

reported spend, range R$35–201K

~19M

impressions delivered

90%

of ads in the under-R$100 bracket

Ads launched by month

Sep
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

1,186 of 1,657 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
64%
Education
23%
Corruption and governance
13%
Jobs and youth
12%
Infrastructure
11%
Other
10%
Health
10%
Social protection
7.8%

Share of the 1,568 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
5.7%
Ask for a vote
10%
Instagram only
49%
Ran without disclaimer
3
Removed by Meta
0

Attack targets: Wanderlei Barbosa (20), Flávio Bolsonaro e o PL (6), Teotônio Segurado (6), Flávio Bolsonaro (2), PT Tocantins (2).

Pages

Page nameAdsSpend
Paulo Sardinha Mourão1,657R$118K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Mourão: Meta ads before Brazil’s 2026 election · Vipima