Brazil 2026 · Candidates · RJ

Paulo Melo

State deputy candidate, UNIÃO, number 44288, Rio de Janeiro. Registered as Paulo Cesar Melo de Sa, coalition “Federação”.

Ads from 7 February 2025 to 17 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

103

ads on 2 pages

R$14.9K

reported spend, range R$9.6–20.2K

~1.9M

impressions delivered

75%

of ads in the under-R$100 bracket

Ads launched by month

Feb
May
Jun
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

72 of 103 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
42%
Infrastructure
33%
Education
16%
Health
13%
Rallies and events
12%
Security and rule of law
9.9%
Other
7.9%
Electoral process
5.0%

Share of the 101 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
24%
Ask for a vote
9.9%
Instagram only
44%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lula (4), PT (3), Governo Lula (2), Militante de Extrema Esquerda (2), Prefeitura (2).

Pages

Page nameAdsSpend
Paulo Melo75R$13.2K
Paulo Melo28R$1.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Melo: Meta ads before Brazil’s 2026 election · Vipima