Brazil 2026 · Candidates · SC

Paulo Eccel

State deputy candidate, PT, number 13030, Santa Catarina. Registered as Paulo Roberto Eccel, coalition “Federação”.

Ads from 2 October 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

2,870

ads on 1 page

R$169.8K

reported spend, range R$27.5–312K

~11.1M

impressions delivered

94%

of ads in the under-R$100 bracket

Ads launched by month

Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

443 of 2,870 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
74%
Jobs and youth
20%
Infrastructure
9.3%
Electoral process
6.8%
Economy and cost of living
5.4%
Health
4.1%
Rallies and events
3.2%
Social protection
2.9%

Share of the 2,737 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.9%
Ask for a vote
58%
Instagram only
45%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Jorginho Mello (5), PL (3), Anti-PT (3), Flávio Bolsonaro (3), Classe Empresarial e Diversos Formadores de Opinião (3).

Pages

Page nameAdsSpend
PAULO ECCEL2,870R$169.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulo Eccel: Meta ads before Brazil’s 2026 election · Vipima