Brazil 2026 · Candidates · SC

Paulinho da Silva

State deputy candidate, PCDOB, number 65500, Santa Catarina. Registered as Paulinho da Silva, coalition “Federação”.

Ads from 6 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,856

ads on 1 page

R$123.4K

reported spend, range R$30.9–215.8K

~14.6M

impressions delivered

92%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Jun
Jul
Aug
Sep
Oct
Nov
Jan 2026
Feb
Mar
Apr
May
Jun
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Augcampaign
Sep

177 of 1,856 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
66%
Social protection
26%
Health
21%
Education
17%
Corruption and governance
13%
Infrastructure
6.0%
Rallies and events
2.6%
Other
1.6%

Share of the 1,824 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
10%
Ask for a vote
29%
Instagram only
6.4%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Governo (54), Governo do Estado (13), Prefeitura (6), A Maioria dos Vereadores (3), A Prefeitura (3).

Pages

Page nameAdsSpend
Paulinho da Silva1,856R$123.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Paulinho da Silva: Meta ads before Brazil’s 2026 election · Vipima