Brazil 2026 · Candidates · PB

Michel Henrique

State deputy candidate, PP, number 11011, Paraíba. Registered as Michel Silvestre Henrique, coalition “Federação”.

Ads from 11 March 2025 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

280

ads on 1 page

R$39.7K

reported spend, range R$24.8–54.5K

~10.7M

impressions delivered

68%

of ads in the under-R$100 bracket

Ads launched by month

Mar
Apr
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Augcampaign
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171 of 280 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Social protection
30%
Health
24%
Candidate profile
24%
Other
20%
Rallies and events
13%
Jobs and youth
10%
Infrastructure
8.3%
Education
5.9%

Share of the 253 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.0%
Ask for a vote
9.1%
Instagram only
90%
Ran without disclaimer
5
Removed by Meta
0

Pages

Page nameAdsSpend
Michel Henrique280R$39.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Michel Henrique: Meta ads before Brazil’s 2026 election · Vipima