Brazil 2026 · Candidates · MT

Mauricio Coelho

Governor candidate, MOBILIZA, number 33, Mato Grosso. Registered as Mauricio Coelho de Souza Junior, coalition “Partido Isolado”.

Ads from 5 June 2025 to 6 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

85

ads on 2 pages

R$67.9K

reported spend, range R$58.8–76.9K

~8.8M

impressions delivered

16%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Aug
Feb
Mar
Apr
May
Jul
Sep

82 of 85 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Economy and cost of living
50%
Candidate profile
35%
Agriculture and food
18%
Corruption and governance
13%
Other
8.3%
Health
4.2%
Jobs and youth
4.2%
Rallies and events
4.2%

Share of the 72 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
24%
Ask for a vote
0.0%
Instagram only
95%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Candidaturas Que Pegam Carona Em Ideologias Federalizadas (2), Bouret (2), Os Diretores da Unimed (1).

Pages

Page nameAdsSpend
Maurício Coelho83R$67.8K
Merco2R$99

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Mauricio Coelho: Meta ads before Brazil’s 2026 election · Vipima