Brazil 2026 · Candidates · MG

Mateus Simões

Governor candidate, PSD, number 55, Minas Gerais. Registered as Mateus Simões de Almeida, coalition “Minas No Caminho Certo”.

Ads from 24 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,066

ads on 1 page

R$648.8K

reported spend, range R$553.6–743.9K

~124.8M

impressions delivered

37%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
Mar
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

469 of 1,066 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
34%
Health
23%
Infrastructure
22%
Security and rule of law
16%
Education
14%
Economy and cost of living
11%
Other
8.8%
Electoral process
8.3%

Share of the 933 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.9%
Ask for a vote
13%
Instagram only
47%
Ran without disclaimer
0
Removed by Meta
1

Attack targets: PT (16), Governo Federal (5), Supremo Tribunal Federal (1).

Pages

Page nameAdsSpend
Mateus Simões1,066R$648.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Mateus Simões: Meta ads before Brazil’s 2026 election · Vipima