Brazil 2026 · Candidates · PE

Mario Ricardo

State deputy candidate, PODE, number 20610, Pernambuco. Registered as Mario Ricardo Santos de Lima, coalition “Partido Isolado”.

Ads from 15 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

413

ads on 1 page

R$142.6K

reported spend, range R$114.8–170.5K

~26.8M

impressions delivered

41%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

188 of 413 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
42%
Health
26%
Infrastructure
19%
Rallies and events
17%
Jobs and youth
13%
Other
11%
Social protection
7.1%
Education
6.5%

Share of the 322 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.5%
Ask for a vote
5.6%
Instagram only
80%
Ran without disclaimer
3
Removed by Meta
0

Attack targets: Governo do Estado e Secretaria de Educação (4), Governo (1), Prefeitura (1).

Pages

Page nameAdsSpend
Mario Ricardo413R$142.6K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Mario Ricardo: Meta ads before Brazil’s 2026 election · Vipima