Brazil 2026 · Candidates · MG

Mário Heringer

Federal deputy candidate, PDT, number 1234, Minas Gerais. Registered as Mario Lucio Heringer, coalition “Partido Isolado”.

Ads from 7 January 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

359

ads on 1 page

R$43.1K

reported spend, range R$24.5–61.6K

~12.8M

impressions delivered

81%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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241 of 359 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
40%
Other
39%
Health
11%
Infrastructure
9.7%
Security and rule of law
3.4%
Education
3.1%
Corruption and governance
2.5%
Economy and cost of living
2.5%

Share of the 321 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.4%
Ask for a vote
2.2%
Instagram only
72%
Ran without disclaimer
1
Removed by Meta
2

Attack targets: Vereadores (4), Os Filhos (2), Bolsonaro (1), Eduardo Bolsonaro (1).

Pages

Page nameAdsSpend
Dr. Mário Heringer359R$43.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Mário Heringer: Meta ads before Brazil’s 2026 election · Vipima