Brazil 2026 · Candidates · RS

Marcelo Maranata

Governor candidate, PSDB, number 45, Rio Grande do Sul. Registered as Marcelo Maranata Soares Reinaldo, coalition “Federação”.

Ads from 13 January 2025 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

538

ads on 1 page

R$105.6K

reported spend, range R$75.5–135.7K

~14.7M

impressions delivered

67%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Jul
Aug
Sep
Oct
May
Jun
Jul
Augcampaign
Sep

402 of 538 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
44%
Other
13%
Infrastructure
13%
Economy and cost of living
11%
Electoral process
10%
Rallies and events
8.2%
Education
7.1%
Health
6.3%

Share of the 462 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
14%
Ask for a vote
0.4%
Instagram only
9.9%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Governo do Estado (10), Pré-Candidato (5), Governo (3), Juliana (3), Políticos (3).

Pages

Page nameAdsSpend
Marcelo Maranata538R$105.6K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Maranata: Meta ads before Brazil’s 2026 election · Vipima