Brazil 2026 · Candidates · MG

Marcelo Heitor

State deputy candidate, PL, number 22722, Minas Gerais. Registered as Marcelo Heitor da Silva, coalition “Partido Isolado”.

Ads from 16 April 2026 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

344

ads on 1 page

R$35.9K

reported spend, range R$18.7–53.2K

~4M

impressions delivered

70%

of ads in the under-R$100 bracket

Ads launched by month

Apr
Jun
Jul
Augcampaign
Sep

46 of 344 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
84%
Health
51%
Rallies and events
11%
Electoral process
5.8%
Infrastructure
4.2%
Economy and cost of living
4.2%
Security and rule of law
3.5%
Jobs and youth
2.2%

Share of the 313 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
5.4%
Ask for a vote
12%
Instagram only
72%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Alexandre de Moraes (4), Nikolas Ferreira (2), PT (1).

Pages

Page nameAdsSpend
Marcelo Heitor344R$35.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Heitor: Meta ads before Brazil’s 2026 election · Vipima